On Monday, August 22, 2016, USC premiered the very first Cupcake ATM on a university campus. The machine will be located in the center of campus on the façade of the USC Bookstore. The partnership between USC Hospitality and Sprinkles Cupcakes is sure to please sweet-toothed Trojans with 24/7 access to the iconic treats from the world’s first cupcake bakery. Sprinkles Cupcakes have been a long-standing favorite on the USC campus. Procured often by student organizations and university departments for catered events, Sprinkles brings a smile and a rush of eager eaters looking for their favorite flavors. There will be no need to rush, the USC Cupcake ATM can hold up to 800 cupcakes and will feature a wide variety of flavors as well as specialty cupcakes to accommodate those with dietary concerns.