Sharon Adamson

Trademark Licensing Specialist

Sharon has been with Trademarks & Licensing Services since 1989. She came to USC from West Point, NY, the final stop for her military family. Sharon coordinates the department’s administrative operations and serves as a primary liaison to licensees, university departments and student organizations. In addition, she manages the university’s licensed promotional products vendor program. Sharon has a BA in Sports & Business Administration from Rutgers University, where she played basketball for the Scarlet Knights on an athletic scholarship.

Steven Fuller

Trademarks & Licensing Manager

Steve joined USC in his current role in early 2014. Steve manages Trademarks & Licensing Services daily operations, which includes identifying new licensing opportunities, negotiating license agreements and taking a lead role in trademark protection efforts. Prior to USC, Steve spent time on the licensee side of the business with DecalGirl, and also worked in marketing and game operations for the Utah Jazz, the Brooklyn Nets, and the University of Utah Athletic Department. A native of Utah, Steve has a B.S. In Marketing from the University of Utah and earned a Sports Business M.B.A. from San Diego State University.

Matt Curran

Matt has been with USC since 2009. In his current role, Matt oversees the university’s trademark licensing program along with the administration and coordination of Auxiliary Services contracts.

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