

USC Village
After construction concludes, Auxiliary Services will operate several new housing, retail and dining functions in the new USC Village. USC Housing will oversee nearly 2000 beds in 2 residential colleges, the Freshman Honors House and Graduate Student Housing. USC Hospitality will run an expanded residential dining program for the Freshman Honors House, as well as several restaurant and food and beverage venues yet to be determined. Auxiliary Services will also operate new retail outlets in the village, while USC Transportation will absorb the additional parking functions associated with the property.


Fertitta Cafe
Just in time for Fall Semester 2016, we opened our newest venue. This self-developed concept of the USC Hospitality Group will feature Asian inspired cuisine and a unique new dining experience for the campus community. Guests will encounter a delectable variety of cuisine from all over the Asian continent. The culinary team, has worked on menu development for the past year and has proudly engineered restaurant quality, authentic foods found internationally and in Los Angeles neighborhoods. With a menu consisting of Pho, Ramen, Bahn Mi, Dim Sum, Shumai and many more favorite Asian dishes, the café caters to guests’ sophisticated and cultured palates. Guests will also have a choice of tasty rolls handcrafted by our skilled sushi chefs.


Sprinkles Cupcake ATM
On Monday, August 22, 2016, USC premiered the very first Cupcake ATM on a university campus. The machine will be located in the center of campus on the façade of the USC Bookstore. The partnership between USC Hospitality and Sprinkles Cupcakes is sure to please sweet-toothed Trojans with 24/7 access to the iconic treats from the world’s first cupcake bakery. Sprinkles Cupcakes have been a long-standing favorite on the USC campus. Procured often by student organizations and university departments for catered events, Sprinkles brings a smile and a rush of eager eaters looking for their favorite flavors. There will be no need to rush, the USC Cupcake ATM can hold up to 800 cupcakes and will feature a wide variety of flavors as well as specialty cupcakes to accommodate those with dietary concerns.


Coliseum Renovation
On January 29th, 2018, USC formally kicked off the $270 million renovation project that will preserve and improve the historic Los Angeles Memorial Coliseum, the 95-year-old home of the USC Trojans. The stadium — the only venue in the world to have hosted two Olympics, two Super Bowls and a World Series — will host the opening and closing ceremonies as well as track and field events during the 2028 Olympics. It has been the Trojans’ home field since it opened in 1923. The Coliseum is jointly owned by the state, the county and the city of Los Angeles, and is managed and operated by USC under a 98-year lease that extends through 2111.


Teaching Garden
With both the ongoing drought and loss of farmable land, the rapid depletion of natural resources is a relevant concern in today’s times. To fight these issues, USC Hospitality has taken action to assert its responsibility for the earth in developing the USC Teaching Garden, a self-sustaining garden to harvest a variety of vegetables, fruits, herbs and edible flowers for its dining venues. The garden’s farming techniques support USC Hospitality’s commitment to the environment and to the health of our dining guests by growing our own food locally without the use of any harmful chemicals.


Radisson Hotel Renovation
In March 2015, The Radisson Midtown Hotel at USC completed a five-year renovation project that included the remodel of all 240 guest rooms and bathrooms, 15,000 sq. ft. of banquet and meeting space, the two main lobbies, public spaces, and elevators. Also in 2015, the hotel added upgraded AV in the meeting spaces and placed digital signage throughout the hotel.